53
Åbo Akademi University 2014/2015
ÅBO CAMPUS
in the international and global marketplace, doing business
and marketing across cultural borders, the impact of cultural
similarities and differences onmarketing communications as
well as on expatriation and repatriation management, and
managing and working in intercultural teams.
Content: Culture affects every company on a daily basis. As
a consequence of the globalisation and the ever more con-
nected world we live in, even the smallest and most locally
anchored company will sooner or later have to consider and
deal with intercultural issues. For companies doing business
abroad, these issues become a more prominent part of their
operations, and for global companies this is a part of their
everyday operations on several different levels. Intercultural
marketingmanagement is an interesting area of research that
creates several challenges to all of these companies. In this
course, the area of intercultural marketingmanagement is di-
vided into a few central thematic concepts that are discussed
and analysed from different perspectives.
Teaching methods:
Guest lectures, lectures, thematicworkshops (based on article
reviews and case discussions), individual learning diary and
course-portfolio, supervision
Form of assessment: Workshops, individual written assign-
ments and portfolio
Course literature:
Adler, Nancy J. & Allison Gundersen (2008): International di-
mensions of organizational behavior (5th edition), Thomson/
South-Western, Mason
Usunier, J-C. & Julie Ann Lee (2005): MarketingAcross Cultures
(4th edition), Prentice Hall, New York
Articles and cases related to the topic, chosenby the instructor
Intercultural Marketing Management: seminars
305122.0
5 credits
Advanced level (Master/graduate, year 3 or 4)
Lectured course
Offered: Spring 2015
Lecturer: PhD Stefan Lång
Entry requirements: Intercultural Marketing Management
305121.0
Target audience: Master/graduate, year 3 or 4
Entry requirements: Preference is given to student s participat-
ing in "Werbung Interculturell"
Aim: The aim is to complement the theoretical knowledge
gained in the first part of the course by analysing and solving
practical problems concerned with intercultural marketing
management. This is done by a role play situation where
one team takes on the role as managers facing a difficult
intercultural problem, and another team takes on the role as
consultants that are hired to solve the problem. As the teams
are all intercultural, this is also a practical exercise in working
in and managing intercultural teams. The solution to the in-
tercultural problems is presented in a written course-report
as well as in an oral presentation.
Methods: Role play, case analysis, written reports and oral
presentation
Form of assessment: Assignments and presentations
Learning outcomes:
After the course, students will:
1.
implement theoretical knowledge of intercultural issues
in practical situations
2.
understand how to distinguish and solve potential
problems within intercultural marketing management
processes
3.
be able to work in and manage intercultural teams
4.
present analyses and results in writing as well as orally
Literature:
Adler, Nancy J. & Allison Gundersen (2008): International di-
mensions of organizational behavior (5th edition), Thomson/
South-Western, Mason
Usunier, J-C. & Julie Ann Lee (2005): MarketingAcross Cultures
(4th edition), Prentice Hall, New York
Articles related to the topic, chosen by the instructor and
the students.
Supply Chain Management
305132.0
5 credits
Advanced level (Master/graduate, year 3 or 4)
Lectured course
Offered: Spring 2015
Lecturer: Dr Monica Nyholm
Aim(s): The objective of the course is to provide students with
an understanding of the integration within the supply chain
and management of logistical activities. Logistics outsourc-
ing as well as the formation of alliances in business logistics
are also included.
Contents: Assignments, case studies andwritten examination.
Entry requirements: Intermediate studies in international
marketing/marketing
Target audience: year 3 or 4
Form of assessment: Written examination and assignments
(Cases, paper and presentation).
Contact hours: 30 hours: 24 hours lectures and 6 hours com-
pulsory case discussions
Course literature:
Christopher, Martin and Helen Peck: Marketing logistics,
Oxford: Butterworth-Heinemann, 2003
Gourdin, Kent N: Global logistics management: a competitive
advantage for the new millennium, Blackwell 2001
Dam Jespersen, Birgit & Skjott-Larsen Tage: Supply Chain
Management, Copenhagen Business School Press 2005
Articles and material related to the topic chosen by the
instructor
Organisation and
Management
Bachelor level:
Knowledge Management
301031.0
5 credits
Intermediate level
Lectured course
Offered: Autumn 2014
Lecturer(s): TBA
Aim(s): The course presents advanced theories in knowledge
management, with a specific focus on knowledge-intensive
companies. Consequently, the course presents contemporary
developments in knowledge management. The course aims
at giving the participants an understanding of the complex
nature of knowledge-intensive work.
Contents: The course presents the current state-of-the-art in
knowledge management. Specific emphasis is placed on the
interrelationship between the two, and the demands placed
in strategy in a knowledge-intensive economy. Specific
themes include:
.
emergent strategy
