52
Åbo Akademi University 2014/2015
BUSINESS AND ECONOMICS
Morrisson, Janet (2006): The International Business Environ-
ment, Global and Local Market Places in a Changing World,
2. Ed. Palgrave Macmillan, New York.
Suder, Gabriele (2011): Doing business in Europe, 2. Ed., Sage
Publications, London.
Articles chosen by the instructor
B2B-marketing in an international context
305043.0
5 credits
Intermediate level (undergraduate, year 2 or 3
Offered: Autumn 2014
Lecturer: DSc Monica Nyholm and P hD Stefan Lång
Entry requirements: Basic course in international marketing,
international business, economic geography or similar.
Target audience: year 2 or 3
Weeks 44 - 49
Studymeetings: Thursdays at 9.15 - 12, dates: 31.10, 14.11, 5.12
Aim: The course aims at providing an understanding of
business-to-business marketing while also discussing the
impact of the growing interdependence between different
geographical markets in a global context.
After the course, the participant should be able to:
.
explain the meaning and application of the concept
business-to-business marketing
.
understand the main differences between B2B-market-
ing and B2C-marketing
.
describe the impact of the international business envi-
ronment on B2B-marketing
.
evaluate and compare the business environment in dif-
ferent geographical markets on a basic level
Work methods:
The course is mainly web-based with three study meetings
á 3 hours. The study meetings all include lectures as well as
workshop-discussions. Examination is done based on the
exercises performed on the web (individual as well as group
reports, discussions and quizzes) as well as activity during
the workshops.
Literature:
Dicken Peter (2011): Global Shift, mapping the changing
contours of the world economy, 6.ed. Thousand Oaks, CA.
Articles chosen by the instructor.
Sustainable Business
305061.0
5 credits
Intermediate level (undergraduate, year 2 or 3)
Lectured course
Offered: Spring 2015
Lecturer: DSc Monica Nyholm
Aim: The aim is to enhance the participants' knowledge of
sustainability issues within business activities and business
enterprises' views on sustainable development; among other
ethics, environmental issues and social responsibility. During
the coursewe discuss theways inwhichbusiness activities can
accommodate the demands for sustainability set by custom-
ers, authorities and other interest groups.
1.
Sustainable organization
2.
Sustainability in financing and reporting
3.
Sustainable marketing and logistics
Learning outcomes:
1.
Explain the concept of sustainable business from the
business perspective.
2.
Analyze the demands for sustainability that are set for
the organization by different interest groups.
3.
Describe the sustainability efforts from a supply chain
perspective.
4.
Understand the industry and market specific pre-requi-
sites for sustainable business
Literature:
Belz Frank-Martin and Ken Peattie: Sustainability Marketing,
Wiley 2009
Articles and case studies recommended by the examiner.
Master level:
International Marketing in Business Networks
305131.0
5 credits
Advanced level (Master/graduate, year 3 or 4)
Lectured course
Offered: Autumn 2014
Lecturer: Professor Jan-Åke Törnroos
Entry requirements: Alternative advanced course for students
in international marketing, optional for others with the re-
quired preknowledge
Aim(s): This course is aimed at thosewhowant to gain a better
understanding of howbusiness markets work, andwhat mar-
keting problems companies operating in such markets con-
front. The emphasis is on the impact the distinctive features
of business markets have on companies' market strategies,
marketing activities, and international and global business. A
value-based approach is used for analysing different elements
of business interaction and networking.
Content: Business-to-business (B2B) markets differ from
consumer markets in several ways. For example, professional
business people are acting on both sides of the business ex-
change and the actors involved are often embedded in busi-
ness network structures. Furthermore, large volumes andhigh
monetary value are exchanged between business actors, and
for many companies the largest share of business exchange
deals with various kinds of services. This implies several chal-
lenges for the actors and the marketing on the B2B market.
Teaching methods:
Lectures, guest lectures, seminars based on written article
reviews and oral presentations and discussions, written
course-paper, supervision
Form of assessment:
Written course-paper and seminars (written reviews, presenta-
tions and discussions)
Literature:
Bridgewater Sue and Colin Egan: International Marketing
Relationships, Palgrave, London 2001
Anderson J. C. & J. Narus: Business Market Management.
Understanding, Creating and Delivering Value, Prentice Hall
Inc., New Jersey, 1999
Articles related to the topic chosen by the instructor
Intercultural Marketing Management
305121.0
5 credits
Advanced level (Master/graduate, year 3 or 4)
Lectured course
Offered: Autumn 2014
Lecturer: PhD Stefan Lång
Entry requirements: Alternative advanced course for students
in international marketing, optional for others with the re-
quired preknowledge
Aim(s): The aim of the course is to deepen the knowledge of
cultural factors in international marketing from a theoreti-
cal and practical point of view. The course includes central
themes like understanding culture and intercultural issues
