51
Åbo Akademi University 2014/2015
ÅBO CAMPUS
Information Management
361213.0
5 credits
Advanced level
Lectured course, Self-study course
Offered: Spring 2015
Prerequisites: Basic and intermediate studies in information
studies or business administration
Assessment: Paper, assignments, project (group work)
Target year: 4-5
Lecturer: Prof. Gunilla Widén
Aim: To give theoretical and practical insights into the role of
information and Information Management (IM) in organisa-
tions.
Contents: The typology of information in organisations, the in-
formation behaviour of organisations, theories of Knowledge
Management, the social dimension of knowledge creation,
theories about learning organizations and presentation of
current research within the IM-field.
Learning outcomes: After the course the student has knowl-
edge on information typologies in organisations, information
behaviour in organisations and information cultures. The
course also covers the theoretical framework of knowledge
management, social dimensions of knowledge creation and
social capital. Current research in information and knowledge
management is discussed, compared and applied to an actual
organisation.
Teaching methods: The course is web-based (Moodle) with
four meetings (lectures and seminars), a group work and
presentation and an individual assignment.
Literature:
Case, Donald O. (2007) Looking for Information: A Survey
of Research on Information Seeking, Needs and Behavior.
Amsterdam: Elsevier.
Choo, C. W. et al. (2008) Information culture and information
use: an exploratory study of three organizations. Journal of
the American Society for Information Science and Technol-
ogy, 59 (5), 792-804.
Dalkir, Kimiz (2009) Knowledge Management. In: Eds. Bates
& Maack, Encyclopedia of Library and Information Sciences.
London: Routledge (pp. 3129-3138)
Detlor, Brian (2009) Information Management. In: Eds. Bates
& Maack, Encyclopedia of Library and Information Sciences.
London: Routledge (pp. 2445-2451)
Tredinnick, Luke (2008) Digital Information Culture: The
Individual and Society in the Digital Age. Oxford: Chandos.
Widén-Wulff, Gunilla (2007) Challenges of Knowledge Sharing
in Practice: A Social Approach. Oxford: Chandos.
International Marketing
International marketing studies the relationship between the
firm and its international markets. Global marketing, where
market borders are no longer regional or national, but global
is especially pointed out. The subject focuses on strategic
market management, Business-to-Business marketing and
business activities in Europe, the Americas and in Asia as well
as in other emergingmarkets. International marketing equips
the student to understand andmanage business firms where
products, services and markets are both physical as well as
information based.
Introduction to Marketing
305191.0
10 credits
Basic level, please see entry requirements
Lectured course
Offered: Autumn 2014
Lecturer: Johanna Lindström
Target audience: Bachelor/undergraduate, year 1 or 2
Entry requirements: Preference is given to student s participat-
ing in "Werbung Interkulturell"
Aim: This course is an introduction to the theory and ap-
plication of marketing. Marketing topics covered include
customer needs, strategy and product development. The
course combines cases, discussions and readings to provide
a mix of integrating concepts.
Learning outcomes:
In this course we seek to:
1.
introduce you to key marketing ideas and phenomena
2.
develop your skills in analysing and planningmarketing
activities and strategies
3.
familiarize you with the core concepts in marketing:
product, price, place and promotion and enhance your
problem solving and decision making abilities in these
areas
4.
provide you with a forum, both written and oral, for
presenting and defending tour own recommendations
and critically examining and discussing those of others
Literature:
Kotler Philip et al. Principles of Marketing. 3rd, 4th or 5th
European Edition
Cateora et al. International marketing. European Edition 2000
chap: 1, 5-9,11-18 or Ghauri-Cateora International Marketing
second edition chap.1-2, 4-5, 7,10-19
Articles and cases related to the topic, chosenby the instructor
International Business: a European perspective
305042.0
5 credits
Intermediate level (undergraduate, year 2 or 3)
Offered: Autumn 2014
Lecturer: DSc Monica Nyholm and P hD Stefan Lång
Entry requirements: Basic course in international marketing,
international business, economic geography or similar.
Target audience: year 2 or 3
Aim: During the course Europe is studied fromthe perspective
of its being themost important market for Finnish companies.
The European business environment is studiedwith particular
focus on factors affecting marketing and investment. Analy-
sis of similarities and dissimilarities between countries and
regions are included as well as internationalisation strategies
used by the companies on European markets.
After the course, the participant should be able to:
.
explain the meaning of the concept international busi-
ness environment.
.
describe the general internationalization theories.
.
understand the impact of the international business
environment on the company on a basic level.
.
explain themaindifferences in the business environment
between different parts of Europe.
Work methods:
The course is mainly web-based with three study meetings
á 3 hours. The study meetings all include lectures as well as
workshop-discussions. Examination is done based on the
exercises performed on the web (individual as well as group
reports, discussions and quizzes) as well as activity during
the workshops.
Literature:
