DEPARTMENT OF BUSINESS STUDIES
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Research in international marketing
Value creation in industrial buyer-seller relationships
Birgitta Forsström
MSc, doctoral researcher
This doctoral research project concernes how buyers and sellers in industrial relationships create value together through business interaction. The concept "value co-creation" is used in the research. The idea of value co-creation is studied empirically through interviews with both buyers and sellers.
The project is a part of the VALUENET programme.
| Department of Business Studies, Åbo
Akademi University Henriksgatan 7, 20500 ÅBO tel: +358 2 215 4570, fax: +358 2 251 4806 |
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